The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Here’s a selection of Ipsos' latest and greatest insights and data on cultural intelligence and related issues for business leaders, policymakers, advertisers, and insights professionals.
Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
Study Breaks Long-Standing Stereotypes and Shows Gamers are More Social, More Active and More Valuable as Consumers than Non-Gamers. Videogamers are More Likely than Non-Gamers to Influence Friends' Attitudes About Pop Culture -- such as Movies and TV -- and New Technology Purchases
McCain Seen As More Negative Campaigner - McCain 53%, Obama 30%; More Than Half Report Negative Campaigning is Not Effective (39% Effective; 57% Not Effective) Health Care (32%), Energy (31%) Trump Defense as Key Funding Priorities for Next President
Alabama STILL #1 Among College Football Fans This Week
Nearly Two Thirds (61%) Think Obama Performed Better in Town Hall Debate Undecided voters perceive Obama as stronger on key issues -- change (Obama 69%/McCain 31%), helping the middle class (Obama 73%/McCain 27%) and creating jobs (Obama 63%/McCain 37%)
5th Annual TEMPO Digital Music Brandscape Study From Ipsos Reveals Emerging Changes Within The Category Shifts Come At Expense Of Lesser-Known Brands, Further Market Consolidation Likely In The Near Future
Obama opens 15-point lead on the Economy Obama 52%, McCain 37% Economy jumps 6 points as most important issue Obama Opens 7-Point Lead in Presidential Race - Obama 47%, McCain 40%
