The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
Americans think 2025 will be a little less great for us personally, about the same for our family and the nation, and a little less great for our jobs, according to the Ipsos Consumer Tracker
Some Americans are making big-ticket purchases like electronics, cars, and furniture in anticipation of tariffs during the Trump administration, according to the Ipsos Consumer Tracker
Below are five charts on where Biden’s popularity stands compared to other presidents, what cratered his popularity, and where Trump may stand entering office
New Ipsos polling explores public opinion around fluoride use in the public water supply
ADL commissioned Ipsos and other research partners to conduct and coordinate research on antisemitic beliefs around the world
Google commissioned Ipsos to conduct a second survey among the public in 21 countries on experiences with and future expectations of artificial intelligence (AI).
Ipsos polling on public opinion in Ukraine and Syria
Consumer Confidence Falls Sharply To Begin 2025
