The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Democrats Fail to Turn Economic Distress into Votes for a New Economic Policy; Republicans Fail to Turn Bush Job Scores into Preference for Republican Congress; Parties Leave Voters to Figure It Out for Themselves
Congressional Party Control Preference is 45% Democrats, 44% Republicans Among Likely Voters. Bush is a Weak Force Affecting Vote Decisions Heading Into Final Weekend
Congressional Party Control Preference, Trending Republican Since August, Stabilizes As Democrats Try to Recapture Traditional Mid-Term Elections Advantage of Party Out of Power in the White House
Confidence in Local Economic Prospects Drives Worries; In October, Only 29% Say Their Local Economy Will Improve in Next Six Months, While 17% Expect Local Economy to Get Worse
Most Say 401(k) Balance Bust Won't Change Their Vote, Few First Learned of Decline when Their Statements Arrived
Lack of Confidence in Local Economic Prospects Drives Worries; Concern about Personal Finances Overtakes Lack of Confidence in Investments as Second Biggest Economic Worry
Purchasers Recall Prescription Drug Ads, Ipsos PharmTrends174 Reports
Midterm Election Party Preference Is "thisclose" - Here's Why In September, Bush's Handling of Economy Became Less of a Factor
