The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
Younger, More Educated Consumers Are More Willing to Use Lower Carbon-Footprint Alternatives to Air Travel
Vast majority do not regret their decision to get a tattoo
Americans are torn between which political party has the better approach on key issues like immigration and taxes.
American Consumers Are More Likely to Use Cannabis Daily than Canadians
Ipsos report highlights themes of inclusion, underserved markets, and the influence of Asia
New Global Study Looks at Beauty Standards, Ideals, and Routines
