The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Balancing Environment and Convenience a Challenging Task for CPG Manufacturers
Hispanos Respaldan la Nominaciуn
President's Approval Rating at 64%; More Americans Say the Economy Has Stabilized than Say the Worst Is Yet to Come
Hispanics Rally Behind Nomination
Decline in Consumer Confidence Ends Three-Month Rally
Global Consumer Priorities Regarding Food Products Shift away from Taste, Convenience
Half of Dads Say that They Are the Ones Who Primarily Help their Child with Their Schoolwork
Ipsos Hosting Webinar to Discuss Changing Moods and Attitudes of the Global Populace