The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
New Ipsos poll finds that roughly one in six Americans report having used a generative AI program like Chat-GPT or DALL-E
Torongo, an accomplished researcher and authority on survey design, has conducted influential research for key clients since joining Ipsos.
22 June 2023
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10amPT/1pmET
06 June 2023
02 June 2023
25 May 2023