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Men, Women, and Media: United by Media, Divided By Content
When we explore gender and media, we find that men and women show comparable (and enthusiastic) media consumption patterns across platforms, but differ more strongly in content preferences.
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Finding Hidden Winners First: How to Identify Great Ideas before Your Competitors
Innovation Research Advice for Marketers of Financial Services, Durables, Technology, Health and Other Services
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eCities Methodology
To develop the eCities shortlist, Ipsos assembled a list of all US cities, broken down by population size.
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FYI: The Two Sides Of Streaming
Video consumption has transformed, redefining "primetime" into "anytime," blurring the definition of "television".
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ARF Re:think Webcast: The Elusive Link Of Consumer Psychology With Consumer Behavior
In today's competitive market, understanding what drives consumer behavior is essential to creating accurate predictive brand growth strategies. However, there is a critical gap between consumer psychology and actual consumer behavior. How can motivational research be combined with predictive analysis to provide insights that marketers can invest in?
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Banking On Innovation in Financial Services: Is Prepaid The Future Of Mainstream Banking?
What does the introduction of Chase Liquid and Bluebird mean for retail banking in the future?