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Are we headed for a car-culture war?
Futurists and technologists promote a vision of the autonomous future that is shiny and bright. While that vision might come to pass, there’s a reality that it overlooks. We are a divided, tribal and political people. There are no signs of middle ground on issues spanning from abortion to education to gun control. So why should we expect self-driving cars, which portend such a huge change to our way of life, to be any different?
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Will a driverless future be heaven or hell?
Driverless cars could make our lives better – or worse. The better we plan for their impact, the more we improve our prospects. But are we on the right track now?
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Shake Things Up With Behavioral Science
View this on demand webinar for tips and techniques to help influence consumers’ automatic behavior.
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Ipsos Neuro Take on the Super Bowl LII Ads
What happens when you host a Super Bowl party and equip the football fans with biometric technology capturing their emotional reactions in real time?
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Getting Up Close & Personal
During this on demand webinar we illustrate how immersions, which leverage behavioral science and ethnographic principles, offer a glimpse into consumers’ real life.
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The Business of Belonging
In this podcast and subsequent report, we learn more about a recent pop-up community study conducted by Ipsos for IBM iX exploring how technology influences human connectedness.
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The Story Behind the Story
People are complicated. Ipsos shares examples from recent projects to illustrate the value of considering multiple perspectives when talking to consumers.
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Does Byron Sharp’s Philosophy Work for Innovation?
Can marketers use Byron Sharp’s principles to help them launch successful innovations?
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Gaming X,Y,Z Syndicated Study 2018
Insights on the Future of Gaming, Technology Use, Social Media, and Everything Lottery & Gambling Related Among Three Critical Demographic Groups
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Selfies & Smartphones
In this case study, we showcase an engagement-driven, social approach to testing Olay’s Skin Advisor with online communities.