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Four critical trends that will drive brand growth in 2024 and beyond
We examine how brands will make positive contributions to our lives and the world around us in 2024.
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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How inflation hits Americans of color harder
Inflation affects white, Black, Hispanic, Asian American and Pacific Islander groups in America in different–but ultimately unequal–ways. Take a look at our latest report.
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Diversity & Inclusion Research Insights
Our research exposes uncomfortable truths, while our experts forge a new path forward.
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Too many Americans can’t afford fresh food. Solutions are close to home.
We asked Americans who live in food deserts how to fix the problem. Here’s what they told us.
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Crisis Management
With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.
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Social Media Conundrum
Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.
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Showing Up for Black and Hispanic Consumers in Retail
Business critical data, insights and tips for retailers wanting to improve consumer experiences for marginalized segments.
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Activating Success: Unified Marketing Measurement Best Practices
Featuring seasoned marketers, listen in as we explore best practices in data driven planning and activation.
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How food brands win with positive portrayals of people of color
There are big benefits for food and beverage brands that depict people of color positively in ads – but the sector lags others.