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U.S. Biosimilars: Greater Access and New Commercial Models
Read more about the primary considerations that manufacturers – of both biosimilars and originator products – must factor into strategic plans going forward.
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Can we rely on generative AI for healthcare information?
As generative AI continues to shape the patient experience, understanding how to best incorporate AI into the patient experience is crucial for healthcare organizations aiming to deliver an effective and preferred patient experience.
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Here’s Why These Cities are America’s Top 100 of 2024
The Ipsos / Resonance Consultancy America’s Best Cities research now includes perception data as a factor. Access the report here.
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Portfolio Strategy Against Economic Uncertainty
Crises translate to periods of rapid change. Marketers who evolve their products and portfolios with informed agility are the most likely to weather the storm.
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The impact of COVID-19 on the mental health of our youth
Mental illness among teens and young adults has been an increasingly prevalent issue, observed to have been exacerbated by COVID-19.
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The US in 2023: Economy, AI, Politics
Here are the three major developments that dominated the conversations in board rooms and living rooms in the U.S. in 2023.
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Conversations with AI, Part III: How AI boosts human creativity in ideation workshops
By changing perspectives and rephrasing the issues, better answers can be found. Tips for overcoming the four hurdles of workshops.
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Ipsos Update – October 2023
Education, infrastructure, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we discuss recent research-on-research to explore using generative AI within qualitative research.
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Want to understand Early Adopters of Generative AI?
There are six kinds of generative artificial intelligence users in America, and here’s how to design and market products with these user segments in mind.