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Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we discuss recent research-on-research to explore using generative AI within qualitative research.
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Want to understand Early Adopters of Generative AI?
There are six kinds of generative artificial intelligence users in America, and here’s how to design and market products with these user segments in mind.
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Building a better future with Innovation
At Ipsos, we are passionate about helping clients identify, qualify, optimize and forecast the business potential of innovations for consumer goods, services and durables, products, packaging and new business models. Our rapid and validated end-to-end solutions, combine optimization with qualification, to enable clients to be faster in seizing opportunities and be more agile and confident in bringing their products to market.
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Exploring the nuances: How Gen Z females differ in behaviors and values
A deep dive into digital behavioral data reveals key differences that separate Gen Z females living in the USA from those living in Europe.
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A Toast to the Holidays: Wine + Spirits Consumption Among Affluent
Revisit our on demand webinar exploring the immense importance of Affluent Americans to alcoholic beverage marketers and the industries that support them.
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Oncology: the power of holistic insights
Understanding why real-world treatment in oncology can be sub-optimal – and what can be done about it.
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How pharma can optimize HCP engagement in a digital world
Embracing an omnichannel approach would help pharma embody three key components to HCP engagement.
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Novartis Insights Innovation Unlocks the Online Ecosystem
Every therapeutic category has its own unique online ecosystem, and the flow of information (and misinformation) can be mapped to drive online content, engagement, and channel strategies. Here’s an example.
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Inflation is changing Americans’ impulse buys. Here’s how.
Impulse purchase behavior has been turned upside down, but there are still ways brands can take advantage of this key opportunity.
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What Consumers Are Saying About the Celebrity-Owned Cosmetics Market
Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.