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Operating room of the future: Robotics - A Global View
View our global webinar for fresh insights on the possibilities and potential of robotics’ role in the operating room of the future.
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Operating room of the future: Robotics
View our on demand webinar for fresh insights on the possibilities and potential of robotics’ role in the operating room of the future.
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Preparing for the future of the operating room: Robotics
Imagine a future where surgical robots have become standard even in non-specialized hospitals and outpatient clinics outside of a major metropolis.
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How brands can help consumers navigate the path to restoration
Read more about the coronavirus continuum, and what the path back to normal might look like.
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An Agile Approach to Innovation
Our client was spending in excess of $300K with Ipsos testing approximately 60 concepts across three waves per year, resulting in over 600 hours of development. Once the concepts were created, it took 4 weeks to field, analyze and deliver the results — in other words, up to 12 weeks to complete the testing. By the end of one year, this old school approach yielded 12 validated concepts.
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Framing With Competitive Context
Behavioral Economics (BE) is the application and study of psychological, social, cognitive and emotional factors on our decision making.
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Leveraging Social Wisdom for Better Community Insights
As market researchers we intrinsically understand the importance of engaging consumers in every stage of the product life cycle, from ideation and co-creation through concept testing, marketing and innovation.
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Cultivating an Innovation Mindset
In June, Wendy Hunt, Senior Vice President with Ipsos Marketing, hosted a webinar entitled "Cultivating an Innovation Mindset: 5 Sure-Fire Shortcuts to Innovation Success!"
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An Rx for Emotional Research
Read this only if you want well-articulated and customized emotional spaces for your brand to target, empiric measurement of whether your preferred emotional territory is available to your brand or whether this territory is already occupied by a competitor, and core linkages between your optimal differentiating emotional territory and potential reasons to believe.