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Meet Today's Millennials, Moms & New Retirees
Millennials are the social and always-connected generation.
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A Flexible Solution to Understanding Today's Ongoing Conversations
Your customers are talking about you. They're on Facebook, Twitter, Pinterest, Instagram. They're uploading photos, sending short videos, and tweeting. Most importantly though, they're sharing their views about your brand and about their experiences with your brand. And they're doing so 24/7.
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Case Studies For Innovation In The Financial Services Sector
At Ipsos, we are focused on the innovation of our Financial Services clients.
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Bringing New Life to Qualitative Research with Real People in Real Life
Let's get real for a moment. We all know that market research can add tremendous value to your business - assessing the numbers and understanding the statistics can really help you build a business case, make better informed decisions, measure success and results, and make your stakeholders happy. But sometimes, it can be just so clinical and neatly packaged into a few charts or grids. While that has its place, real life just doesn't always add up so nicely.