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Latest U.S. opinion polls
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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Are electronics the new luxury?
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
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Ipsos Consumer Tracker
One in four Americans say their net worth has increased since the start of the year
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The Ipsos Vibe Check: Here's how Americans feel about the government this week
With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?
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Why food companies must act together to reshape America’s food landscape
Nutrition and food policy expert Marion Nestle breaks down how the food landscape has changed over the last two decades, and industry changes she thinks will chart a healthier future.
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ANA Measurement & Analytics Conference
Don’t miss hearing Prudential's Head of Marketing Analytics & Insights, Charlotte Tsou, and Ipsos MMA's Chief Client Officer, Doug Brooks, as they reveal how they transformed stakeholders into measurement champions.
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Cultural Intelligence: Key insights, data and solutions
Here’s a selection of Ipsos' latest and greatest insights and data on cultural intelligence and related issues for business leaders, policymakers, advertisers, and insights professionals.
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Gen Z: Key takeaways, data, and strategic insights
Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
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Health and Wellness: Data, insights, and solutions
What do people want from their health and their healthcare? And from telehealth to public health policy, how is that changing? Here’s Ipsos’ top insights on these issues and others.