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Mall makeovers vs. online shopping: Will e-commerce support or replace brick and mortar?
More than half say it’s easier to buy goods and services online than a year ago.
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A complicated portrait of beauty
Oscar Yuan introduces this quarter’s WTF edition exploring Beauty, and why it’s so complex. His favorite grooming product is Lab Series BB Tinted Moisturizer SPF35.
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What even is vice anymore?
In this edition of WTF Vice, Oscar reminds us to keep an eye toward the future, while thinking about how to capitalize on society’s constant evolution. His vice: Belvedere and soda.
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Will CBD be cannabis’ biggest high?
Jessica Schneider talks about the rampant innovation and growing demand for CBD-infused products. Her vices: wine, chocolate-covered cherries, and murder documentaries, preferably all at once.
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When Difference Doesn’t Mean Different
Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardization across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
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Power Up Your Data by Bridging Language in Social Media
Despite growing cynicism of survey research and its ability to give accurate information, this paper provides evidence that what people report from surveys can be accurate. But more importantly, connecting data from two sources, including unstructured text data, provides greater contextualization of the results.
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Evolving Shopper Experiences for the Modern Man
We are fortunate to live in an era of unrivaled retailing diversity and prosperity. People have unprecedented access to goods and services within their local communities and across the world. In truth, shoppers have so many options that the shopping experience can be both exciting and daunting.
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How to Make Your Brand More Attractive
Ipsos UU's Analytical Frameworks are a series of 12 models designed to help UU researchers all over the world design their research and structure qualitative data in consistent and relevant ways.