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Product Packaging Takes Center Stage in Marketing-Effectiveness Debate
With consumer attention increasingly divided, how can brands capture consumer interest?
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Ready or Not, Brands Must Adjust to a Hybrid World
Flexibility: see how Americans are thriving and why they expect more of it post-pandemic.
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How to get business travelers back on the road
There are two sides to the business travel incentive coin: incentives and rewards.
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What brands and retailers need to know about ‘buy now, pay later’
Payments analyst Lisa Ellis sees “buy now, pay later” (BNPL) financing as a niche, but it’s a big enough niche that it’s likely to become table stakes in the coming years. The idea of paying in installments is hardly new (witness QVC and HSN and just about anything peddled by Ron Popeil), but recent advances have transformed BNPL into a Silicon Valley fintech disruptor.
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Virtual’s Long-View Reality: Patient and HCP Engagement
Telemedicine is definitely here to stay, but our recent study may offer clues on its sustaining power.
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Money (That’s what we’ll want.)
Would you ever use a virtual currency? A few months ago, you might have said no. You might have thought that was far off into the future. And you might well not have realized that your kids have been doing it for years.
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Preparing for the future of the operating room: Robotics
Imagine a future where surgical robots have become standard even in non-specialized hospitals and outpatient clinics outside of a major metropolis.
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Coronavirus & Behavior Change: What does this mean for brands?
As COVID-19 continues to spread, we share insights to help brands stay relevant to consumers in an increasingly unstable world.