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The Modern Day Food Gatherer
Download our latest paper for a detailed picture of how consumers go about purchasing groceries for the household.
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Understanding Choice & Consumption
A perennial question that marketers seek to answer is how people decide on what products to use. To answer this question, we often focus on how product choice varies with consumers' demographics, attitudes, benefits sought, etc. For example, we conduct segmentation studies to understand the different needs that people have and we also run driver analysis to understand what product features predict product choice. We also cast a wide net and look beyond our products to include the competitive offerings (Market) by conducting product tests to benchmark our products' performance versus key competitors. Entire teams are dedicated to understanding the competitive landscape via brand equity and market landscape studies. In sum, there is ample effort made to understand the Consumer and the Market.
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Full Speed Ahead: A Lightning Fast Case Study
Even with the best planned research program, new questions and opportunities come up every day.
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Ipsos Fun Facts -- Consumers In The Pacific Northwest
Almost one-quarter (24%) of area residents attend "Happy Hour" at least once a month.