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2024 holiday shopping data may signal longer-term shifts in consumer behavior
Why this holiday season may be a bellwether for changes in holiday shopping beyond just November and December.
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How to beat the say-do gap with sustainable products and unlock growth
The in-store experience is where the rubber meets the road on sustainability. Here’s what how we tested that – and how you can overcome the challenges using behavioral science.
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Decoding the shopper's brain: How behavioral science unlocks growth
The digital world is now an integral part of the shopper journey. But here's the catch: it's not just about what they buy, but why they buy.
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The Power of Buy Now Pay Later
Consumers love these mini-credit lines to power their purchases. Merchants in kind, embrace the increased sales, average order values and reduced purchase abandonment rates.
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What the Future: Shopping
Revisit our foresight webinar exploring how spending (and saving) will evolve in a revamped economic and retail landscape.
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Shoppers prefer AI explain things and save them money, not recommend products
Shoppers still trust humans more than AI, but AI still has a role to play.
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Navigating the Health Plan Partnership Labyrinth
By understanding health plan imperatives, digital health companies can strategically position themselves for mutually beneficial collaborations and unlock significant commercial opportunities.
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Portfolio Strategy Against Economic Uncertainty
Crises translate to periods of rapid change. Marketers who evolve their products and portfolios with informed agility are the most likely to weather the storm.
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How financial services providers can help customers deal with inflation
While banks cannot influence policies to impact inflation, they can show empathy and help alleviate customer economic anxiety by launching new products and services to help them cope, and ultimately deepen trust and win new customers.