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Driving the Path to Successful Super Bowl Auto Advertising
We passively tracked the biometric response of an audience as they watched the live game, the commercials, half-time show, and everything in between – and are sharing the results here.
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Affluents & The Smart Home 2.0
Watch our on demand webinar to hear about Affluents and their relationship with, behaviors, and attitudes about smart home products.
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Does advertising have a responsibility to be inclusive?
Gender roles are a prominent part of advertising and communications.
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Slowing Down to be Faster
Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
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Win the Brand Battle During the Holiday Shopping Wars
Discover five strategies to ensure your brand fits into consumers’ holiday stories.
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The Brand vs. Performance Media Debate
Combining brand and performance media equals a balanced investment strategy for short and long-term growth.
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Media ROI in the Era of Walled Gardens
Discover tips for holistically optimizing your marketing investments by overcoming the challenges of limited data sharing.
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Is ‘digital empathy’ an oxymoron?
Peter’s latest article posits that data doesn’t care, technology doesn’t care, and digital ads don’t care; but people do care and too many marketers have forgotten this.
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Affluents & Social Media: Usage, Trust and Influence
View our on demand webinar exploring Affluents and their relationships with, behaviors on and attitudes about social media.
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Cleaning Up Digital Ad Pollution
Advertisers must take note of how their work enriches their audience’s daily life, not simply whether an ad drives conversion.