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Men, Women, and Media: United by Media, Divided By Content
When we explore gender and media, we find that men and women show comparable (and enthusiastic) media consumption patterns across platforms, but differ more strongly in content preferences.
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eCities Methodology
To develop the eCities shortlist, Ipsos assembled a list of all US cities, broken down by population size.
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FYI: The Two Sides Of Streaming
Video consumption has transformed, redefining "primetime" into "anytime," blurring the definition of "television".
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The 47% May Struggle But The Top 20% Are Feeling Flush
The New York Times Published September 20, 2012
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Is Your Brand Truly Consumer-Centric?
This article discusses the challenges of being too brand-centric in the hope that readers might think more about their consumers, and less about their brand.
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Ipsos ASI 2012 Trends to Watch: Is this the perfect storm?
How to effectively navigate current trends
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Better Measurement for Stronger Brands
"Not everything that can be counted counts, and not everything that counts can be counted." – Albert Einstein