Search
-
The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
-
AI in Advertising Research
Read how AI ad evaluation tools can be more connected to human creativity, used more widely in advertising research, and in turn, help brands to get to more effective advertising.
-
Loving or Loathing: Understanding Affluents’ Relationship with Luxury
Despite the connection that many Affluents have with luxury, there are those who see it as overpriced and a symbol of excess. Revisit our recorded webinar to hear how marketers can appeal to both groups.
-
Affluent Americans Health, Wealth & Happiness
Listen in to hear how Affluents pursue healthier lifestyles, and how they are willing to spend heavily to achieve the right balance of physical and emotional strength.
-
Recession-Proof: Will Affluents’ Outlook on 2023 Provide Solace or Worry?
Revisit our on demand webinar to hear findings from our latest research on Affluents’ reflections on the past year, predictions for 2023, and what it means for marketers.
-
5 Keys to Successful Advertising in Inflationary Times
Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.
-
How Affluents Navigate the Ever-Changing Media Landscape
Revisit our on demand webinar to hear new findings from our latest research on the state of the evolving relationship Affluents have with video and audio streaming media.
-
Who are the Affluent environmentalists?
Affluents are integrating environmental factors into their purchasing behaviors, but gaps between attitudes and actions still exist.
-
On the Road Again: Affluents and Their Joy of Travel
With COVID now less of a concern, listen in we explore what the “new normal” looks like for Affluent travel, and the lasting impacts of the pandemic on travel planning considerations.
-
Show Me the Money: Affluent Fans & the Economics of Sports
Listen in to hear which sports are most important to Affluent Americans, their levels of engagement by sport, and market value of memorabilia / collectibles – including NFTs.