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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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The New Delivery Economy is here to stay. Is your business ready?
You can order milk, booze, ice, travel clothes, gasoline, shoes and even grandkids for rent for delivery on-demand at the touch of a smartphone app. Enter a megatrend that Ipsos calls the New Delivery Economy.
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10 Behavioral Science Principles for Great Digital Creative
What can behavioral science teach marketers about digital advertising?
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6 Secrets of Digital Storytelling
Marketing Land, September 9, 2016 — "Storytelling" is more than just an industry buzzword. Good stories can function as potent strategic business tools.
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Ipsos Loyalty: Customer Experience and Critical Incidents
Ipsos Loyalty carried out an extensive survey across seven sectors in the U.S. to understand the dynamics of Critical Incidents, which are defined as “Moment of Truth” experiences with customers — both good and bad.
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Are Americans Ready For Retirement?
At Ipsos Loyalty, we keep an eye on the horizon as a commitment to our brokerage and investment fund clients.