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These 14 ads were all winners at the Super Bowl. Here's why.
Hard data, from biometric monitoring to real-time surveys, tells us that these are the most successful ads of Super Bowl LVI
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Advance or Retreat: Will Affluent Americans be Bullish in 2022?
Revisit our on demand webinar to hear the latest research on Affluents’ expectations for the new year, and what it means for marketers.
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Are EV Owners Charged Up about Quality?
Listen in to hear research exploring automotive quality perceptions in electric vehicles.
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Is Your Brand Truly Consumer-Centric?
This article discusses the challenges of being too brand-centric in the hope that readers might think more about their consumers, and less about their brand.