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How Trump reshapes the world for brands
Nine global trends explain the ways the new administration will affect the way you do business
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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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How brands can appeal to Gen Z’s desire to ‘live for today’
Why focusing on future benefits, like with sustainable products, may not be the most compelling angle for brands trying to connect with younger consumers
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Money Talks or Budget Walks
Need proof that CX drives financial/operational gains at all levels of the organization? Read our latest paper outlining tips for delivering a return on CX investment.
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AI and the Future of CX
By embracing Gen AI to improve efficiency and effectiveness, staying attuned to customer needs, and designing empathetic experiences, organizations can successfully navigate the future of CX.
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Why all the world’s (going to be) a store
From one-click checkouts to interactive ads, Publicis Groupe’s Angel Bellon thinks innovation will lead to new ways to shop. Here’s how inclusion and international influences could fit into that picture.
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How an immersive shopping simulator leads to richer insights
A new software solution could help merchandisers gain deeper insights on the shopper perspective. Ipsos’ Brendan Light explains.
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How stores are becoming gateways to experiences
MBH Architects’ Helen Herrick thinks tomorrow’s shopping experiences will be not just transactional, but impactful, too. Here’s how brands can build more immersive experiences.
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How retailers can create seamless shopper experiences
From in-app purchases to augmented reality, we’re in a golden age of purchase methods. But brands need to understand the customer experience in order to keep these channels cohesive and convenient, says Ipsos’ Eda Cetinok.
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How a blog can build a niche into a marketplace
Social shopping isn’t just about influencers: it’s about purchases driven by passion. Carryology’s Taylor Welden discusses community, brand loyalty, and the people who believe in better bags.