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The Forces of Customer Experience
Learn about our human-centric framework that helps drive stronger relationships through a better understanding of customers’ functional and relational needs.
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The burning need for EV adoption
The time has come. Discover what your brand can do to help overcome consumer barriers to adopting electric vehicles.
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Privacy laws are only part of what help people trust AI
More and more Americans are bringing artificial intelligence into their daily lives.
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Black Friday is dead, long live Black Friday!
For traditionalists, Black Friday is still the official kick-off for holiday purchases. But if merchants and brands want to have a great year, they need to rely more on great retailing year-round.
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Four ways to get mobile payments in stores to finally take off
Using mobile to pay at the register is promising way to replace cash, improve security, and directly access shopper data. Yet, for each benefit there are as many hurdles.
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The New Delivery Economy is here to stay. Is your business ready?
You can order milk, booze, ice, travel clothes, gasoline, shoes and even grandkids for rent for delivery on-demand at the touch of a smartphone app. Enter a megatrend that Ipsos calls the New Delivery Economy.
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Ipsos Loyalty: Customer Experience and Critical Incidents
Ipsos Loyalty carried out an extensive survey across seven sectors in the U.S. to understand the dynamics of Critical Incidents, which are defined as “Moment of Truth” experiences with customers — both good and bad.
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Predicting Retention and Word of Mouth: Are Your Customers Working Harder Than Your Company?
CustomerThink, March 4, 2016 — In this article, Jean-Francois shares details from a recent Ipsos study examining the impact of customer dissatisfaction.
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For Mobile Banking, It Pays to Know Consumers
The world is becoming increasingly digital. And this is arguably impacting the financial services sector more than any other industry.
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Are Americans Ready For Retirement?
At Ipsos Loyalty, we keep an eye on the horizon as a commitment to our brokerage and investment fund clients.