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The Ipsos AI Monitor 2024
Is Artificial Intelligence a friend or a foe? In our latest report we explore changing attitudes towards usage of AI, where AI will have the biggest impact, and what a future with AI looks like.
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Exploring a TikTok influencer strategy? Here are five keys to success.
Influencer marketing has earned a place in the hearts of marketers—and with good reason. However, there is wide variance in impact.
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From Awareness to Empathy
Read insights and tips about how brands and policymakers can support mental health across generations.
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The Sky Isn’t Falling: Gen Z and Long-Form Streaming
Watch our on demand webinar exploring the media preferences and habits of the always-connected Gen Z.
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Thirsty Habits: Affluent consumption from 2022 points to good times ahead for the drinks industry
As we enter the new year, data from Ipsos’ Affluent Surveys and the Alcohol Consumption Tracker (ACT) tell us that affluent consumers aren’t letting concerns about the economy and inflation dampen their spirits.
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How Affluents Navigate the Ever-Changing Media Landscape
Revisit our on demand webinar to hear new findings from our latest research on the state of the evolving relationship Affluents have with video and audio streaming media.
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Why is cryptocurrency still confusing?
Social data reveals what’s holding consumers back from embracing crypto
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Who are the Affluent environmentalists?
Affluents are integrating environmental factors into their purchasing behaviors, but gaps between attitudes and actions still exist.
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Inflation Nation: How Americans are Coping One Year Later
How will consumers’ response to inflation impact holiday shopping plans. Listen in for strategic insights.
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Becoming More Accessible: Innovation, Inclusion and Insights
During this candid conversation we discuss innovation, interrupting unconscious ability bias, and using technology and culture to create transformational change in accessibility.