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Unleashing the Power of Gen AI: Purina’s Insights Journey with Ipsos
Read how artificial intelligence and human intelligence brought a pet project from ideation to activation.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Inflation Nation: How Americans are Coping One Year Later
How will consumers’ response to inflation impact holiday shopping plans. Listen in for strategic insights.
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When and how to reenter face-to-face qualitative
We explore three considerations as you start bringing back in-person qualitative research projects.
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Our Hybrid World: Technology’s Role in Supporting a Balanced Lifestyle
Hear new insights about how consumers are navigating through a hybrid existence and the role brands can play in supporting having a balanced lifestyle.
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Where do luxury brands fit in the metaverse?
Across the metaverse and Web 3.0, digital communities are springing up around things like bored apes, nouns and digital dumpling pets.
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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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Get Real, Get Creative!
Discover insights that offer real understanding to help marketers climb the creative effectiveness ladder
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From Pet Chickens to Prototypes
We share tips for when and how to reenter face-to-face, in-person qualitative research.
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Why Use Norms in Advertising Research?
Your marketing department spends a lot time, resources and money building a marketing strategy, developing advertising creative, and buying media to reach your target consumers. You conduct research during the creative development phase to test your ad in order to understand its potential and you track the ad once it's in market to quantify the impact on your business.