Search
-
The Super Bowl’s Best Ads of 2025
Revisit our live panel discussion unveiling the winners of the Ipsos Creative Excellence Super Bowl Awards.
-
Reset or Retreat? The Ipsos ESG Council Report 2025
The global landscape of Environmental, Social, and Governance (ESG) is in flux, presenting both unprecedented challenges and exciting opportunities for businesses.
-
Improving access to healthcare by removing transportation barriers
Read how understanding the gaps and issues people face can give transportation planners, policymakers, and healthcare providers the data they need to tackle these problems in their communities.
-
Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
-
How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
-
A New Era for Pharmaceutical Advertising
New fair-balance rules are here. By prioritizing creative quality, leveraging branded advertising, and listening to the voice of target patients, pharmaceutical companies can continue to effectively reach and engage their target audience.
-
Change Means Friction
By understanding and leveraging cognitive conflict, businesses and policymakers can develop more effective strategies for driving positive change in consumer behavior, social attitudes, and more.
-
AI in Advertising Research
Read how AI ad evaluation tools can be more connected to human creativity, used more widely in advertising research, and in turn, help brands to get to more effective advertising.
-
Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
-
Here’s Why These Cities are America’s Top 100 of 2024
The Ipsos / Resonance Consultancy America’s Best Cities research now includes perception data as a factor. Access the report here.