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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Advance or Retreat: Will Affluent Americans be Bullish in 2022?
Revisit our on demand webinar to hear the latest research on Affluents’ expectations for the new year, and what it means for marketers.
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Affluent African American Consumers in Context
Ipsos shares data through a new lens, to illustrate how a pervasive climate of racism impacts the behavior of African Americans.
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Summertime, and The Livin’ Is Easy
Vacations, eating out, and shopping for groceries are the top three areas where Americans spend more during the summer months. In this month’s Thought Starter sourced by Ipsos’ eNation Omnibus, we take a closer look at how (and where) Americans are spending their summer.