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Sense of Community and Monetization Opportunities Among Younger Gamers
What is the 13-34 age group's relationship to gaming? Listen in as we explore their spending priorities within the gaming ecosystem, monetization opportunities, and more!
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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
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Diversity in the Creator Economy
Listen in as we share recent Ipsos research on Creators’ experiences and platform’s role when it comes to diversity, equity, and inclusion.
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How Brands Can Get It Right With TikTok Ads
Advertising on TikTok means following the same fundamentals of good practice as for any other channel.
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Creative Excellence helps advertisers to bring back the magic
Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
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Short Form Videos: Tips for Brands & Advertisers
Listen in as we share new research insights exploring consumer usage and attitudes, as well as tips for brands on ways to grow engagement.
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Making Belonging Joyful: Inclusive representation in advertising to grow brands
A brilliant effectiveness case study on the power of positive representation done well, with the use of entertainment, joy, and brand consistency.
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Sustainability Advertising: How empathy and credibility can help you get it right
We go under the hood with seven in-market ads to help brands understand how to craft successful sustainability messaging with a blend of empathy and believability.
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These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos.
Ipsos analyzed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.
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Thirsty Habits: Affluent consumption from 2022 points to good times ahead for the drinks industry
As we enter the new year, data from Ipsos’ Affluent Surveys and the Alcohol Consumption Tracker (ACT) tell us that affluent consumers aren’t letting concerns about the economy and inflation dampen their spirits.