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These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos.
Ipsos analyzed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.
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5 Keys to Successful Advertising in Inflationary Times
Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.
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Sustainability and Advertising: Friends or Foes?
Here's how advertising and sustainability can work together to support a more sustainable future and responsible brand growth.
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Fiscal Fitness: How Affluents Flex Their Financial Muscle
Revisit our recorded webinar exploring how Affluent Americans manage their money, including investment preferences, financial outlook and more.
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How to Stop Wasting Money on ‘Efficient’ Digital Advertising
Discover creative levers that deliver in-market effects and provides guidance on when creative testing is most valuable.
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These 14 ads were all winners at the Super Bowl. Here's why.
Hard data, from biometric monitoring to real-time surveys, tells us that these are the most successful ads of Super Bowl LVI
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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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We need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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Ipsos Creative Excellence Awards: Super Bowl LV
Leveraging traditional and cutting-edge methods – from surveys to social listening to AI – this year's top performers included Doritos for Best Brand Recall.
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Content & Creative in the Age of Streaming
Revisit our recorded webinar for insights and solutions to optimize your audience development and content strategy.