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Understanding the Landscape: A 360° View of the Metaverse & Web3
Watch our webinar for tips to creating a unique and authentic experience for your brand and audience.
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Closing the Gender Pay Gap among Affluent Americans
Affluent women have a median personal income that is 20% less than affluent men. Here’s what companies and brands can do.
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Healthcare Advertising With a Human-First Approach
Listen in as our guest panelists – advertising experts in the pharma space – describe how they bring the human-first approach into the creative process.
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Show Me the Money: Affluent Fans & the Economics of Sports
Listen in to hear which sports are most important to Affluent Americans, their levels of engagement by sport, and market value of memorabilia / collectibles – including NFTs.
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How Back-to-Office Policies Resonate Throughout the Entire Economy
Many workers have their eye on the door as several options have opened amid the Great Resignation, so companies must be careful about forcing them to return.
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Fiscal Fitness: How Affluents Flex Their Financial Muscle
Revisit our recorded webinar exploring how Affluent Americans manage their money, including investment preferences, financial outlook and more.
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Reaching and Researching the Changing Viewer
Revisit our Media Summit here – 21 experts, 5 sessions, 1 keynote – exploring the future of media and entertainment.
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How can brands convert scrollers into shoppers in the Golden Age of social buying?
Digital buying, and more specifically, social buying, accelerated in the upheaval of 2020. With America under lockdown, the pandemic became a moment of opportunity for both platforms and brands as consumers adapted to buying through social media.
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The Creative Powers of Holiday Advertising
How did brands do in 2020? We explore the power of distinctive assets, drama, context, simplicity and the brand’s role!