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The Diagnosis: Pharmaceutical Advertising is Still Advertising
DTC ads tend to break through more than the average ad, but brands should be wary of getting lost in a sea of sameness.
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The Creative Powers of Holiday Advertising
How did brands do in 2020? We explore the power of distinctive assets, drama, context, simplicity and the brand’s role!
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Audio in the Lockdown Household: The Emergence of Podcasts Among Kids & Families
New research confirms that podcasts are now emerging as an option to fill gaps in parenting and education as the pandemic continues. Read detailed results here.
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Brand Storytelling Genius
Discover how Coca-Cola developed an effective ‘partnership’ with Santa Claus in a series of holiday ads that stretch through the better part of a century.
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Story Creation in the Digital Age
Storytelling remains critical but today the victors are those who curate story worlds with content from multiple co-creators.
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Storytelling in the Digital Age
View this on demand webinar to hear five principles advertisers need to get right in order to succeed in the years ahead.
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The Power of Disruptive Digital Narrative
The key to creating more engaging online stories may be letting your audience fill in the blanks.
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The Science of Storytelling
Discover the biological underpinnings that explain how stories affect us, and why they are imperative for your ads’ success.
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Branded Storytelling
Ipsos’ Peter Minnium shares tips on how to craft meaningful branded stories that will connect with consumers.
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10 Behavioral Science Principles for Great Digital Creative
What can behavioral science teach marketers about digital advertising?