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Cultural Intelligence: How can brands and communication travel across cultures?
How can an advert perform well in one country, but prove significantly ineffective in another?
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Gen Z and the Metaverse
Ipsos partnered with Nokia to reach out to Gen Z in the US, UK, Korea, Brazil, and UAE – via the metaverse – in a first of a kind study. Here's what we discovered.
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How Affluents Navigate the Ever-Changing Media Landscape
Revisit our on demand webinar to hear new findings from our latest research on the state of the evolving relationship Affluents have with video and audio streaming media.
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Who are the Affluent environmentalists?
Affluents are integrating environmental factors into their purchasing behaviors, but gaps between attitudes and actions still exist.
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Understanding the Landscape: A 360° View of the Metaverse & Web3
Watch our webinar for tips to creating a unique and authentic experience for your brand and audience.
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Los Influyentes: The Rise of Hispanic Affluents in the U.S.
Revisit our on demand webinar to hear our latest insights exploring Hispanic Affluents in the U.S.
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Sports: A sure bet to reach the affluent consumer
Connecting sports and the Affluent should be a slam dunk for any marketer in search of a passionate and well-funded consumer.
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On the Road Again: Affluents and Their Joy of Travel
With COVID now less of a concern, listen in we explore what the “new normal” looks like for Affluent travel, and the lasting impacts of the pandemic on travel planning considerations.
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Healthcare Advertising With a Human-First Approach
Listen in as our guest panelists – advertising experts in the pharma space – describe how they bring the human-first approach into the creative process.
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Show Me the Money: Affluent Fans & the Economics of Sports
Listen in to hear which sports are most important to Affluent Americans, their levels of engagement by sport, and market value of memorabilia / collectibles – including NFTs.