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The Age of the Algorithm
If survey data alone is no longer enough to capture the complexities of today's media environment, with more content choices and more distribution platforms from which to access them, what's a marketer to do?
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Why Digital Context Matters
Ipsos’ Peter Minnium explains why context matters and why it will lead marketers to the Holy Grail of the right ad message in the right place, every time.
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Why Creative Matters Most
Ipsos’ Peter Minnium explains that creative ideas must be strong enough to inspire creators all along the campaign life cycle.
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MAdTech: The Marketers’ View
Ipsos' Peter Minnium takes a look at how marketers and agencies are responding to this mad, mad, MAdTech world.
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10 Behavioral Science Principles for Great Digital Creative
What can behavioral science teach marketers about digital advertising?
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Affluent Americans: 7 Predictions for 2017
Do you want an industry-leading perspective on what 2017 will hold for Affluent Americans, with a particular focus on the emerging trends that offer the biggest opportunities for media and marketers?
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Authentic Storytelling: 5 Rules for the New Frontier of Marketing
Ipsos' Peter Minnium explains why brands need to market with authenticity to win consumers' trust.
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Diamonds are No Longer Forever: Putting Emotion to Work for your Brands
How can brand campaigns today leverage the interplay of attention, memory and emotion to influence people’s choices?
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Why Clinton And Trump Both Avoid Talking About The Most Defining Issue In The Election
What is the most defining issue of this presidential election?
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Study Suggests Anti-Trump Ads May Turn Trump Supporters
Ipsos took a close look at the effect of the candidate's ad campaigns on voters of the opposite party.