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Effective Communications Begins With The Brand
You’ve been there too! You remember something funny or touching about an ad, but fail to recall the brand featured. Why? Because the brand was not front-and-center.
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6 Secrets of Digital Storytelling
Marketing Land, September 9, 2016 — "Storytelling" is more than just an industry buzzword. Good stories can function as potent strategic business tools.
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3 Reasons Why Digital Research is Backwards
Getting digital advertising right is hard, and it's no wonder that it takes twice the effort of the past.
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3 Strategies to Survive the 'Adblockalypse'
Ad blocking represents the latest challenge to advertising — one in a long line of obstacles the industry has had to overcome.
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It's a Mad, Mad, MAdTech World
Technology is fundamentally reshaping the advertising and media landscapes; the fault lines between pure-play media and advertising are fast disappearing.
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The Ipsos Hispanic Center of Excellence: A Webinar To Grow Your Market Share
Did you know that Hispanics are the largest multicultural group in the U.S., representing nearly 20% of the population, and GROWING...
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5 Secrets of Seek & Share Advertising
In Peter's latest article for Marketing Land, he discusses in detail the five characteristics of ads that people are excited to see and share with their friends.
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Pharma & American Hispanics: A Webinar To Grow Your Market Share
View this recorded webinar to learn more about how to effectively conduct Hispanic research in the pharma and healthcare sector.
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Ipsos Encyclopedia - Advertising Tracking Research
Ad Tracking research refers to the concept of evaluating the in-market performance of advertising and the greater definition of 'marketing communications' and any brand touchpoints.