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COVID-19: The Generational Impacts on Affluent Consumers
Six months into the pandemic we see that it is a historic life changing event.
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The Brand vs. Performance Media Debate
Combining brand and performance media equals a balanced investment strategy for short and long-term growth.
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Media ROI in the Era of Walled Gardens
Discover tips for holistically optimizing your marketing investments by overcoming the challenges of limited data sharing.
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Affluents & Social Media: Usage, Trust and Influence
View our on demand webinar exploring Affluents and their relationships with, behaviors on and attitudes about social media.
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The Millennial-ization of premium spirits
Michael Baer takes us through Millennial and iGen trends in luxury beverages. His vice: Manhattans, perfect and up.
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US Parents 2019
Ipsos’ Janet Oak shares her insights and new data with eMarketer in their comprehensive report about parenthood today.
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Affluent Americans in the Drivers’ Seat
Don’t finalize your automotive marketing plan until you’ve watched this webinar.
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The Affluent Experiential Traveler
View this on demand webinar to hear recent research exploring the unpacked potential of American Affluent travelers
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The Muppets Are Hot This Fall
This year’s fall line-up of TV programs is generating quite the buzz according to Ipsos’ Tom Kelley.