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Diversity in the Creator Economy
Listen in as we share recent Ipsos research on Creators’ experiences and platform’s role when it comes to diversity, equity, and inclusion.
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How Brands Can Get It Right With TikTok Ads
Advertising on TikTok means following the same fundamentals of good practice as for any other channel.
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How brands can show a sustainability commitment in 2023
Implementing sustainable practices is no easy feat and often takes years. But brands must understand consumer priorities and show a commitment, no matter how formidable the challenge.
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Creative Excellence helps advertisers to bring back the magic
Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
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It’s Time for a Media and Data “Bill of Rights”
Revisit our webinar discussion exploring the critical aspects of data ownership and how marketers can improve their media investments.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Short Form Videos: Tips for Brands & Advertisers
Listen in as we share new research insights exploring consumer usage and attitudes, as well as tips for brands on ways to grow engagement.
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Making Belonging Joyful: Inclusive representation in advertising to grow brands
A brilliant effectiveness case study on the power of positive representation done well, with the use of entertainment, joy, and brand consistency.
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Staring Down Inflation: Affluents Financial Outlook for 2023
Revisit our recorded webinar to hear Affluents retirement plans, institutions most trusted, why some avoid advisors, whether market disruptions will influence investment approaches – and more!
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Sustainability Advertising: How empathy and credibility can help you get it right
We go under the hood with seven in-market ads to help brands understand how to craft successful sustainability messaging with a blend of empathy and believability.