Search
-
Cultural Intelligence: How can brands and communication travel across cultures?
How can an advert perform well in one country, but prove significantly ineffective in another?
-
Hispanics are gaining wealth in America
Brands looking to target affluent Hispanics should keep in mind the diversity within this subgroup and the role that culture, identity and language play in their lives.
-
Gen Z and the Metaverse
Ipsos partnered with Nokia to reach out to Gen Z in the US, UK, Korea, Brazil, and UAE – via the metaverse – in a first of a kind study. Here's what we discovered.
-
How Affluents Navigate the Ever-Changing Media Landscape
Revisit our on demand webinar to hear new findings from our latest research on the state of the evolving relationship Affluents have with video and audio streaming media.
-
What the Future: Reality
Revisit our foresight webinar to hear new data and interviews with industry experts about the future of reality – and what that means for brands.
-
Sustainability and Advertising: Friends or Foes?
Here's how advertising and sustainability can work together to support a more sustainable future and responsible brand growth.
-
Who are the Affluent environmentalists?
Affluents are integrating environmental factors into their purchasing behaviors, but gaps between attitudes and actions still exist.
-
MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem.
-
Understanding the Landscape: A 360° View of the Metaverse & Web3
Watch our webinar for tips to creating a unique and authentic experience for your brand and audience.
-
Los Influyentes: The Rise of Hispanic Affluents in the U.S.
Revisit our on demand webinar to hear our latest insights exploring Hispanic Affluents in the U.S.