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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
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A New Era for Pharmaceutical Advertising
New fair-balance rules are here. By prioritizing creative quality, leveraging branded advertising, and listening to the voice of target patients, pharmaceutical companies can continue to effectively reach and engage their target audience.
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AI in Advertising Research
Read how AI ad evaluation tools can be more connected to human creativity, used more widely in advertising research, and in turn, help brands to get to more effective advertising.
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What the Future: Creativity
The ever-accelerating pace of AI innovation is changing how businesses come up with ideas, and how they realize them. Listen in as we explore the future of creativity - from marketing and entertainment to education and economics.
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Context or Chaos: 3 Ways Modern Brands Can Break Through and Thrive
In chaotic times, brands need empathy and creativity in order to connect with consumers. It all begins with context.
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Loving or Loathing: Understanding Affluents’ Relationship with Luxury
Despite the connection that many Affluents have with luxury, there are those who see it as overpriced and a symbol of excess. Revisit our recorded webinar to hear how marketers can appeal to both groups.
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Sustainability Advertising: How empathy and credibility can help you get it right
We go under the hood with seven in-market ads to help brands understand how to craft successful sustainability messaging with a blend of empathy and believability.
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5 Keys to Successful Advertising in Inflationary Times
Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.
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Sustainability and Advertising: Friends or Foes?
Here's how advertising and sustainability can work together to support a more sustainable future and responsible brand growth.