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Beyond Income Labels: Innovation, Inclusion & Insights
Revisit our discussion exploring how changing consumer behaviors, especially among resource-restricted households, are impacting the workplace and marketplace.
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How brands can appeal to Gen Z’s desire to ‘live for today’
Why focusing on future benefits, like with sustainable products, may not be the most compelling angle for brands trying to connect with younger consumers
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The world is moving fast. Ipsos moves faster.
Your margin for error is getting smaller. Your budget is getting tighter. And across industries, from middle management to the C-suite, you and your colleagues are being challenged to adapt and grow more efficiently than ever before.
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The Right Blend: A quick guide to ensuring high-quality B2B market research sample
Here’s the 5 things client-centric B2B companies should do to ensure they are making decisions with high-quality data.
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Future Jobs to Be Done
People don’t spend for spending’s sake – they shop to meet specific needs. Ipsos Strategy3’s Sophie Washington explains how those needs could change in the years to come.
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From the Pop Economy to Foreign Policy
As 2023 draws to a close, Ipsos looks back on another year of living in “interesting times.” Here are the five big picture trends that truly changed the country.
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Political Perspectives: Interviews & News
On a regular basis, Ipsos experts are invited to share our research data and insights. Click here for the latest in media news articles and interviews.
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Decision Makers or Decision Breakers?
Read more about why B2B research fraud can cost you millions and how to prevent it.
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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How to make smarter sports sponsorship decisions: Introducing Ipsos Synthesio 'Fanzone'
A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities