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America in Flux: Prepare for the Future
View our on demand webinar to better understand the underlying human mindsets that dictate behaviors.
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What consumers agree on brands participating in racial justice issues
Participants in an ethnographic study highlight divisions about how brands approach the Black Lives Matter movement and racial justice.
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How brands can understand the two mindsets of Americans
New spikes of the coronavirus and civil unrest across the country have Americans wavering between two mindsets.
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Americans have found a refuge from partisan politics: holiday movies
It seems you can’t avoid getting mired in a political debate anymore. But Americans have found the perfect escape.
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Getting Up Close & Personal
During this on demand webinar we illustrate how immersions, which leverage behavioral science and ethnographic principles, offer a glimpse into consumers’ real life.
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Gaming X,Y,Z Syndicated Study 2018
Insights on the Future of Gaming, Technology Use, Social Media, and Everything Lottery & Gambling Related Among Three Critical Demographic Groups
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Insights on Polarization
In a recent study, we explored middle class moms' views of political polarization.
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Ethnography
Ethnography is a qualitative research technique, characterized by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we've witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it's watching videos, shopping, making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.