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One month ahead, are people ready for Christmas yet?
It's the official countdown to Christmas... take a look at our latest research exploring holiday shopping trends and consumer wish lists.
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What will your brand’s role be in the new morning commute?
For workers returning to some pattern of the morning commute, the new routine will bring joy, anxiety or a mix of the two.
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What Will The American Pantry Look Like Post-Pandemic?
Puppuccinos? Ipsos identifies consumer trends that are likely to fade away - or stick!
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How our changing home life is changing how we buy and store pantry items
The acquisition and storage of food and household goods has been a roller-coaster ride for American families the past year. So what does this mean for the future of the pantry? What should brands do to prepare?
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How brands can help Americans cope with the coronacoaster
The emotional ups and downs of the coronacoaster have inspired people to follow a variety of coping mechanisms and self-care.
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Understanding Consumers’ Complex Relationship with Food
View our on demand webinar to hear how real consumers are coping through the pandemic.
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What consumers agree on brands participating in racial justice issues
Participants in an ethnographic study highlight divisions about how brands approach the Black Lives Matter movement and racial justice.
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How brands can understand the two mindsets of Americans
New spikes of the coronavirus and civil unrest across the country have Americans wavering between two mindsets.
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Amidst COVID-19, how can brands help with self-care and healthcare
Our latest US Online Community study reveals how consumers are seeking ways to feel better amid the throes of the coronavirus pandemic.
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Social media monitoring the fast-paced landscape of climate change conversations
The view from online: unfiltered, uncensored & unsolicited.