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Brands help consumers hire good health habits
There are many reasons people try to eat healthy. Some people try because they have to, for instance if they have a health issue. Others do so because they “want to” (e.g., they want to feel better in a swimsuit.) Each of these can pose an opportunity for a brand or product to fill that need, if the brand can learn some new habits, too.
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Measuring Brand Equity and its Impact on Market Share in the Lottery and Gambling Sector
At the heart of growing brands in ultra-competitive and crowded markets is an understanding of how people make choices
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Customer Experience and Behavioral Science — A Moment of Truth
Behavioral science experimentation has become increasingly widespread over the past few years, but there still exists a void between academia and industry. Is your business leveraging these advanced insights?
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Social Listening: Why Does Social Matter?
At its most fundamental, Social Listening identifies what consumers are saying about you and your competitors via social media.
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How Super Mario can help you understand behavioral science
For anyone who wants to learn more about customer experience and behavioral science, video game legend Super Mario is a great metaphor.
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Flower Power!
In this article we discuss the influence of an in-store gift on emotional arousal and shopper behavior.
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Is being behind the wheel behind the times?
Autonomous vehicles are coming. In fact, to an increasing extent they are already here.
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Are we headed for a car-culture war?
Futurists and technologists promote a vision of the autonomous future that is shiny and bright. While that vision might come to pass, there’s a reality that it overlooks. We are a divided, tribal and political people. There are no signs of middle ground on issues spanning from abortion to education to gun control. So why should we expect self-driving cars, which portend such a huge change to our way of life, to be any different?