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Move Over Millennials
Is your brand Gen Z ready? Our panel of teens share what’s important to them, and why.
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Measuring Brand Equity and its Impact on Market Share in the Lottery and Gambling Sector
At the heart of growing brands in ultra-competitive and crowded markets is an understanding of how people make choices
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Customer Experience and Behavioral Science — A Moment of Truth
Behavioral science experimentation has become increasingly widespread over the past few years, but there still exists a void between academia and industry. Is your business leveraging these advanced insights?
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Social Listening: Why Does Social Matter?
At its most fundamental, Social Listening identifies what consumers are saying about you and your competitors via social media.
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Flower Power!
In this article we discuss the influence of an in-store gift on emotional arousal and shopper behavior.
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Advisory Services
As marketing and strategy are increasingly challenged to become more consumer-centric, Ipsos' Advisory Services combines the rigor of management consulting with the rich consumer understanding of market research, all complemented with the actionability of a marketing agency.
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Ipsos Encyclopedia - Big Data
"Big Data" is a very broad term, used often - and for a variety of different purposes.
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Workshops
Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.