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Personas in the Age of AI
Learn more about how AI-powered persona bots are changing the way personas are created, used, and their inherent benefits and limitations.
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Beyond Income Labels: Innovation, Inclusion & Insights
Revisit our discussion exploring how changing consumer behaviors, especially among resource-restricted households, are impacting the workplace and marketplace.
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Conversations with AI Part VI: AI-powered moderator bots: Enhancing empathy or eroding connection?
In the sixth white paper of our AI series, we explore the role of a Moderator Bot powered by generative AI within qualitative research.
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Conversations with AI Part IV: AI-assisted knowledge libraries and curation
How do you get the most out of all of your knowledge? Ipsos has developed an AI-infused Curation platform to make large scale document curation more efficient and effective.
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The Right Blend: A quick guide to ensuring high-quality B2B market research sample
Here’s the 5 things client-centric B2B companies should do to ensure they are making decisions with high-quality data.
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Does AI have a halo with B2B buyers?
Here’s what marketers need to know about B2B buyers and users when positioning AI-powered software.
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Connecting with Parents: Innovation, Inclusion & Insights
Revisit our dynamic roundtable discussion about connecting with Gen Alpha, Gen Z, their parents, and unique ways to uncover insights, diversity and inclusion as a source of innovation.
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Decision Makers or Decision Breakers?
Read more about why B2B research fraud can cost you millions and how to prevent it.
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What the Future: Intelligence
Revisit our recorded webinar featuring new data and interviews with industry experts exploring the future of artificial intelligence, from how people use and view AI, and how brands, businesses and policymakers can navigate its potential.