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Ipsos Update - August 2020
Welcome to August’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month includes features on food, beauty, premium brands, the role of media today and virtual healthcare.
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Ipsos Update - February 2020
Welcome to February’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month includes a look at gender, shopper trends, entertainment in India, and young people’s perspectives on education and war.
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Empowering women for more sustainable cocoa communities
Discover what women’s empowerment actually means for development interventions, and how will we know when it has been achieved?
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Applying Experimental and Quasi-experimental Methods in Cocoa Sustainability Program Evaluations
Quantifying the impact of your sustainability program is tricky. Download our case studies testing a range of approaches.
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Learning from Impact Evaluation in Cocoa Farming
In this joint report by Ipsos, Mondelēz International and Cocoa Life we share six tips for measuring the impact of sustainability programs.
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Why political views are an essential marketing demographic
Today, party affiliation is no longer an optional extra to understand a brand’s strengths and weaknesses; it is necessary.
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Re-conceptualizing Empowerment: Understanding & Measuring Women’s Empowerment
Women’s empowerment is what we believe to be the solution to achieving gender equality, but what does it consist of, and how do we achieve it?
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Cognitive Battlefield
Discover how people’s attitudes, behaviors, and decision-making have been influenced by the plethora of information and communication they are exposed to.
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Are smart speakers helping Americans warm to automation?
How can you build a market for a cutting-edge product in an emerging field when people widely distrust it?
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Women & Water: A Ripple Effect
In 2017-2018, Ipsos and the Water & Development Alliance (WADA) conducted a study to map the hypothesized direct gendered impacts (“women and water”) and the pathways to indirect empowerment impacts (“the ripple effect”) of water programming, and to collect primary data to assess whether these hypotheses can be supported.