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Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Here’s Why These Cities are America’s Top 100 of 2024
The Ipsos / Resonance Consultancy America’s Best Cities research now includes perception data as a factor. Access the report here.
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Ipsos Update – June 2024
Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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How electric vehicle incentives can charge the market
What policymakers need to know about public opinion to create an equitable and accessible EV market across the country and in key states.
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Election Action: Eurasia Group's Wins Powered by Ipsos
How Ipsos powered better financial decision-making around the world with Eurasia Group
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How shopping will be omnichannel, omnipresent and omniscient
What the Future editor Matt Carmichael looks at the forces that are redefining retail – from social shopping to immersive stores – and what they mean for mom-and-pop shops, e-commerce, and everything in between.
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Shifts: Automation, financial inequality and social commerce
Ipsos Strategy3’s Trevor Sudano explains how forces like inequality, influencers, and artificial intelligence could shift the future of shopping.
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Why all the world’s (going to be) a store
From one-click checkouts to interactive ads, Publicis Groupe’s Angel Bellon thinks innovation will lead to new ways to shop. Here’s how inclusion and international influences could fit into that picture.
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How an immersive shopping simulator leads to richer insights
A new software solution could help merchandisers gain deeper insights on the shopper perspective. Ipsos’ Brendan Light explains.
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How stores are becoming gateways to experiences
MBH Architects’ Helen Herrick thinks tomorrow’s shopping experiences will be not just transactional, but impactful, too. Here’s how brands can build more immersive experiences.