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The Reputation Council Report
Established in 2009, the Ipsos Reputation Council brings together senior communicators from some of the most respected corporations in the world.
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Trump, women, and lessons from the midterms to watch in 2020
"The year of the woman," "A Blue Wave," "A referendum on Trump," "The most crucial election of our time?"
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Are smart speakers helping Americans warm to automation?
How can you build a market for a cutting-edge product in an emerging field when people widely distrust it?
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Women & Water: A Ripple Effect
In 2017-2018, Ipsos and the Water & Development Alliance (WADA) conducted a study to map the hypothesized direct gendered impacts (“women and water”) and the pathways to indirect empowerment impacts (“the ripple effect”) of water programming, and to collect primary data to assess whether these hypotheses can be supported.
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Make A Big Splash With Your Small Business
Jump in with both feet. View our on demand webinar featuring insights for small and niche retailers.
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How social media can help curb loneliness
Martha Vences-Nieves is a mother of 10-month-old, fraternal twin boys and is in the process of getting a divorce. The 42-year-old Chicagoan knows some people who live in her condo building and spends time with friends and family. But she sometimes feels loneliness. She feels most isolated when she’s at home.
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Summertime, and The Livin’ Is Easy
Vacations, eating out, and shopping for groceries are the top three areas where Americans spend more during the summer months. In this month’s Thought Starter sourced by Ipsos’ eNation Omnibus, we take a closer look at how (and where) Americans are spending their summer.
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A Playbook for America’s Most Popular Sport
Although baseball is traditionally Americans favorite pastime, football is the most popular in the U.S.
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Reflections on the 2008 Election Campaign
An Englishman in New York: Reflections on the 2008 Election Campaign
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Spinning Sponsorship Gold
Beijing's winning bid for the 2008 Olympic Games marked the start of a gargantuan opportunity and a major marketing competition--the race for sponsorship. Interested enterprises spared no effort to win sponsorship status, form marketing teams, sign contracts with sports stars, and use the event to promote their brands and products. So now that the Games are over, how did the sponsors perform?