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Ipsos wins sixth consecutive MSPA Americas Shoppers’ Choice Award
Honor serves to recognize the exceptional quality of Ipsos Channel Performance’s iShopFor Ipsos capability
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Ipsos named by Forbes as one of America’s Best Employers for Women 2024
Ipsos ranks among the nation’s most supportive and equitable workplaces for women, according to independent survey of over 150,000 American women
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Most Americans support Biden leaving the race, Democrats rally behind Harris
Harris and Vance see a jump in favorability numbers from last week, Trump and Biden remain flat
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Excitement for the 2024 Paris Games greater than for Tokyo; French enthusiasm lukewarm
Across 33 countries people see the event as having a positive unifying effect and inspiring future generations
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Majority of Democrats, Americans overall want Biden to step aside
ABC News/Ipsos poll: More Democrats would be satisfied with Vice President Harris as the nominee compared to President Biden
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Consumer confidence nudges up
Below are five charts on where Americans stand on the economy, who’s still hurting, and how this may affect the presidential race
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Ipsos launches Creative|Spark AI, an ad testing solution generating actionable insights within minutes
Creative|Spark AI leverages the combined power of human intelligence and artificial intelligence to boost creative effectiveness.
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The race for the presidency remains unchanged in the wake of the assassination attempt on Trump
However, Reuters/Ipsos polling fielded after the assassination attempt and GOP Vice President announcement shows most Americans are concerned about political violence
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Here's why younger shoppers still hit the mall
New data from the Ipsos Consumer Tracker indicates that it’s older Americans, not younger ones, who have dropped the mall completely. Read on to hear why — in Gen Z's own words.
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Perceived lack of benefits is the biggest barrier to generative AI adoption
One in three people (33%) say they don't think they have any need for AI tools, and another 19% say they don't see the benefit of using them, according to the Ipsos Consumer Tracker.